There’s a certain childlike giddiness that overcomes most adult consumers when they discover that another one of their mundane, inanimate everyday objects has received something of a Steve Jobs treatment—it talks! It listens! It knows where I go and how I feel! Such was the case at the Vogue offices this week, when editors discovered a covetable new line of truly smart luggage called Raden. The suitcases—created by Josh Udashkin, a former lawyer and wholesale developer for Aldo—come in a 22-inch carry-on size or a 28-inch check-in size and seven colors, range in price from $295 to $595, and are the answers to your luggage prayers. Each piece comes with built-in Bluetooth technology that tracks your bag via a connected app that can also tell you how much your bag weighs once it’s packed and what the fees will be if it’s overstuffed. The app also offers services like showing current TSA wait times, real-time flight schedule alerts, and the current traffic on the routes to and from the airport. The bags also have a small, concealed charging pack for your phone, tablet, or laptop.
In other words, if Rimowa and Apple had a baby, this is what it might look like. With Raden, it’s definitely time to get excited about an old product made completely new.
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