Late last night, IMG Models announced the signing of a global contract with Hailey Baldwin, further cementing the return of a sunny new breed of bombshell supermodel. Combining Hollywood genes (courtesy of actor Stephen Baldwin) with pillowy lips, pale blonde lengths, and all-American good looks, Baldwin belongs to a new brat pack—along with BFFs Kendall Jenner and Gigi Hadid—that has been exerting the growing force of its social media pull on the fashion industry.
It’s certainly not hard to understand her appeal: Baldwin’s look skews sensual, with power brows, lengthy lashes, and radiant skin that’s most often accompanied by a bold matte lip in nude, fleshy pink, or bordeaux. French braids, chokers, topknots, beanies, and a soft spot for Justin Bieber have made Baldwin the latest face of the new generation of It girl. With a new power agency behind her, she seems poised to take her beauty inspiration to the next level. Here, 18 of our favorite above-the-neck moments from the model’s Instagram.
The post IMG Models Signs Hailey Baldwin: The Model’s Best Instagram Beauty Moments appeared first on Vogue.