Winning the CFDA/Vogue Fashion Fund is like winning an Oscar. But what makes an up-and-coming designer worthy of a gold statuette, or rather, the $400,000 grand prize? According to the panel of judges that includes Vogue’s Anna Wintour, Diane von Furstenberg, and Jenna Lyons, it all comes down to a combination of talent, point of view, retail, distribution, a promising business model, and, above all, personality. Lucky for them—and all you viewers at home—the class of 2015 is chock-full of it. Get to know them in season three of The Fashion Fund on Amazon.
When you’re expecting guests at your home, you might spruce up the place a bit. When you’re expecting Vogue’s Anna Wintour and Mark Holgate, you spring for more serious renovations, from new floors to a fresh coat of paint. At least that’s what Brother Vellies’s Aurora James did. “It just sort of snowballed.” In episode five, Wintour and Holgate make a house call to James’s and Gypsy Sport’s Rio Uribe’s studios to see their businesses up close. Meanwhile, the contestants get a crash course in experimental marketing at the Kate Spade headquarters, where they must create a branded event with little time and a limited budget. There are “surf operas” and psychic readings, but as the designers will discover, they’ll cost you a pretty penny—and maybe even a Fashion Fund challenge, too. The good news is, you can watch it on Amazon now for free!
If you were on the edge of your seat last week, eagerly anticipating the “5 Looks in 15 Minutes” first challenge, only to be left hanging (hey, that’s good TV!), then click over to Amazon. Episode four puts you in the room and the designers on the spot as they are faced with hard-hitting questions about brand, business, and aesthetic—but not before a presentation of looks past, present, and future. Some crack under pressure, others rise to the occasion, and all of the judges have an opinion on how the contestants performed. With 15 minutes to make a good first impression, the clock is tick-tick-ticking. So what are you waiting for? Stream it now.
In episode three, the finalists prepare for their first challenge, “5 Looks in 15 Minutes,” and present their collections past, present, and future to a selection committee that includes Anna Wintour, Diane von Furstenberg, and Jenna Lyons. “Everything has, like, a slightly higher standard when you know you have to show it to Anna Wintour,” says Brother Vellies’s Aurora James. And it’s not just about the clothes. The designers must also answer a series of questions and justify their brand in a race against the clock. What will they be asked? Stream episode three of The Fashion Fund on Amazon to find out. For those of you who think you have what it takes to follow in the finalists’ footsteps, the 2016 CFDA/Vogue Fashion Fund application process launches today: Get all the details at cfda.com.
If The Fashion Fund season premiere left you hanging with a singular burning question—“Who will make it into the Top 10?”—fret not! In episode two, the selection committee reviewed the all-important portfolios and revealed the answer—as in, the finalists—in the fierce competition ahead. Far from your standard résumé–cover letter combination, the designers submitted both print and video applications that came woven with a variety of cameos aimed at catching the attention of the judges panel and ranged from a flying drone to a golden retriever. Did the tactics work? Head to Amazon to find out. In other words, cancel your plans, you’re watching The Fashion Fund tonight.
In episode one, the hopefuls stop by the Vogue offices to drop off the portfolios that have the potential to make or break their placement in the running. Only 10 will be able to face-off and drape-off for the top title. The competition is fierce, and, as the season premiere illustrates, it isn’t for everyone.
Watch an exclusive teaser for season three of The Fashion Fund:
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