Just a couple of weeks ago, Boucheron recuperated the keys to the landmark gilded salons on the third floor of its Place Vendôme flagship, formerly the offices of Assouline. That alone opens up a whole world of possibilities for showcasing jewelry collections, and to that end the salons are due for a complete refresh in time for the house’s 160th anniversary in 2018.
But today’s presentation marks a first in other ways, too: Rather than display high jewelry in a static setting, Boucheron tapped Olivier Saillard, director of the Palais Galliera fashion museum, to stage “an experience.” The result, starring Saskia de Brauw, Marie Piovesan, and two alums from Saillard’s “Models Never Talk,” Charlotte Flossaut and Axelle Doué, is a piece of performance art clad in Balenciaga Editions and 60 or so jewels by creative director Claire Choisne, among them couture-inspired pieces and a new addition to the Boucheron menagerie.
“My original idea was that a man’s arms are a woman’s first bijou,” offered Saillard between rehearsals on Sunday afternoon. “He might offer her jewelry later, but the arms come first. We wanted to capture that tenderness. Jewelry is, after all, an amorous discourse.” Exclusively for Vogue.com, Saillard and de Brauw offer a behind-the-scenes peek at this morning’s presentation for Boucheron.
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