After Donald Trumps team announced Jackie Evancho would perform at his inauguration on Jan. 20, the opera singers Christmas album went to No. 1 on the Billboard Classical Chart and her record marketings doubled.
So why are some media outlets looking for apparently any other reason for Evanchos overnight turnaround?
Responding to Trumps tweet that Evancho’s album marketings had “skyrocketed, ” the Associated Press suggested Evancho’s boost was instead because “holiday albums tend to sell particularly well during the holidays.”
Jackie Evancho’s album marketings have skyrocketed after announcing her Inauguration performance.Some people just don’t understand the “Movement”— Donald J. Trump (@ realDonaldTrump) January 4, 2017
Meanwhile Billboard suggested her performance on NBC’s “America’s Got Talent: Holiday Spectacular” on Dec. 19 and Dec. 29 was a main contributor.
“Of course, Trump had impact, ” Dan Gainor, vice president of business and culture at Media Research Center, told FOX4 11. “The media wouldn’t dedicate credit to Trump if he personally cured cancer, discovered alien life and fed all the world’s hungry.”
Scott Pinsker, a branding and communication expert, claimed no matter how Trump does, the media has an inherent bias against the business mogul.
“Of course there’s an intensive media bias against Donald Trump, and of course the mainstream media will be more hostile to Trump than they ever were to President Obama, ” he told us. “Even Trump’s most innocuous statements, like crediting the free advertising Ms. Evancho received from the inaugural proclamation for boosting her marketings, is going to be twisted and contorted to fit the media’s anti-Trump narrative.”
Former TV network executive Scot Safon told FOX4 11 that Evancho’s boost in album marketings goes back to the old adage that all advertising is good publicity.
“Any time an album’s marketings ‘skyrocket’ there are a lot of reasons for it, but being referenced a lot in the news cycle is a great way to remind people you have an album out there, Safon said. I think that anything that put her in the news helped move her music and the inauguration proclamation surely did that.”
Even Evanchos publicists recognise the Trump bump, saying that after the announcement, her client was besieged with record offers.
Three record labels were abruptly courting her, Kim Jakwerth told the New York Post. The contract could be announced next week.
The AP reported the 16 -year-old sold 7,206 albums the week aiming Dec. 15. The proclamation that Evancho would sing the National Anthem at the inauguration was stimulated on Dec. 14. The next week she sold 13,788 albums, and the following week she sold 11,096 albums, aiming on Dec. 29.
Fox News.com Reporter and FOX4 11 host Diana Falzone covers celebrity news and interviews some of today’s top celebrities and newsmakers. You can follow her on Twitter @ dianafalzone.
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